The Client Red Duck Foods is an organic condiment company (and certified B Corp) founded in Portland, Oregon by three extraordinary women. Their schtick? Offering organic ketchup, barbecue sauce, taco sauce and cocktail sauce that makes food more fun — and more delicious. They are a small team with a big vision: to make amazing condiments that elevate the ordinary.
The Work Red Duck is quirky, irreverent and a helluva lot of fun. The team wanted their voice to carry through every touchpoint of their brand — digital, online and packaging. I began with writing a collection of print materials for trade show distribution, including their brand story. Then, I wrote the bottle copy and taste profiles for the barbecue sauce line, and named the three taco sauces and wrote their taste profiles as well.